Wednesday, May 4, 2011

Really, Omnaris?

Have you seen the Omnaris ad with computer generated graphics of soldiers in white uniforms with white helmets? Human soldiers. Am I the only one who finds this ridiculous?

Consider Nasonex, with its animated bee, or Mucinex with its animated, anthropomorphized mucus, or Lamisil with its cute monster. You can't quite get those to move the way the ad makers wanted them to, even though they exist in real life (the bee and the mucus, at least, I don't know what real toenail infection causants look like).

So apparently Omnaris couldn't get a bunch of men to put on white uniforms and look like soldiers. It should make you wonder whether they're spending more money on advertising campaigns than they are on "big picture" important things, like searching for a cure for cancer.

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