I live in the metro Detroit area, I won't be any more specific than that. In this part of Michigan, the NBC affiliate is WDIV, whose news division has introduced "Severe Weather Alert Days" with "escalated coverage" on those days designated as "Severe Weather Alert Days" by that station's weather forecasters.
They had been advertising the "Severe Weather Alert Days" for at least a couple of weeks ago now, but I think today is the first such day. About three inches of snow are expected today, with a much more massive snowfall predicted for tomorrow. Supposedly, the point of "Severe Weather Alert Days" isn't to scare viewers; they say so. But really, given how warm yesterday was, I'd be scared if it wasn't snowing today.
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