Thanks for the confusing message, Huntington

Huntington Bank has a new ad on TV to boast that they're the number one SBA lender. In the ad, a manager happily informs his employees of this fact, and that he's had T-shirts made to commemorate their ranking. The employees cheer, but the smile disappears from their faces as one of them points out that the shirt actually says "#1 ABS Lender."

So what you're telling me, Huntington, is that you're the top-ranking lender as measured by the Small Business Administration, but some of your employees don't know how to spell the acronym for "Small Business Administration"? Maybe it was the shirt company that screwed up and switched the letters around. But why didn't the guy take a look at one of the shirts to make sure it said what he wanted it to say?

I do understand that commercials nowadays, with their ambitions to be micro-movies, must present some kind of problem in their narrative. But at least make the problem a problem that your company can solve by the use of your product or service. It makes little sense to introduce a problem that has to be solved by another company. Anyway you slice it, the ad is too distracting from the message. If I was a small business owner in need of a loan, Huntington would not be my first choice.